First Atlantic Bank Limited has outdoored its new branch at East legon at a colourful but brief ceremony on the famous Lagos Avenue.
According to the MD/CEO, First Atlantic Bank Limited; Odun Odunfa they are on schedule to launch a minimum of six additional branches before the end of the year.
“We are adding three locations to our branch network today having already launched our Sakumono and Kotobabi branches earlier in the day bringing our total number of branches to 23,” he said.
He added that part of the First Atlantic Bank Limited’s roll out strategy is to build branches that reflect the environment in which they are situated and in so doing building emotional connections with the people intended to serve.
“This is what we want to do with the people of East Legon,” he said.
“Our principal objective is to build a global bank out of Ghana and this we are pursuing through the adoption of a culture of service excellence throughout our institution. We are therefore bringing to East Legon and all surrounding areas what we have branded as the Purple Experience, which is our distinctly different service delivery at every touch point,” he added.
He said the East Legon branch is a full-fledged service branch offering Corporate, Commercial and Retail banking as well as Electronic banking services.
First Atlantic Bank has also partnered with 6 International remittance service providers - Money Gram, Western Union, Ria, Small World, Transfast and Money Exchange so as to provide the Ghanaian Diaspora with options to send money back home to family and friends and for the purpose of investment.
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