The Institute for Government Research Leadership Technology has awarded Alomo Bitters, a flagship brand of Kasapreko Company Nigeria Limited the Medicinal Herbal Drink of the year 2014 in its Africa Product Forum, ‘Abuja’ 2014 with the theme, “Building Brands, Handing Competition”.
Receiving the award, the Managing Director Kasapreko Nigeria, Mr. Kojo Nunoo said Kasapreko Company Nigeria Limited is pursuing a vision to build a world class brand using authentic traditional herbal blends and world class technology in an environmentally responsible manner to satisfy customers.
“it is with great delight and humility that we at Kasapreko Company Nigeria Limited receive this award, recognitions like this further give a lift to our dreams and encourage us to do more research and ultimately produce innovative products for our consumers’ satisfaction” he said.
He added that “this award means a lot to us, because Alomo Bitters is the only product in its category that is produced with hundred percent natural ingredients, we are happy that our effort is been recognised in this regards”.
Kojo said since the introduction of Alomo Bitters into the Nigerian market about 4 years ago, its growth has been driven largely by consumer demand.
“Nigerians love the drink because it is the only drink in its category that is produced with hundred percent natural ingredients which makes it good for health. We get testimonies for the medicinal potency of Alomo Bitters from consumers”.
Also speaking at the award ceremony the Sales Director, Kasapreko Company Nigeria Limited, Mr. Sam Osafo said “as a reputable company we are focused on the quality of our product that is why from the point of extraction to mixing and distilling, careful scientific processes have been put in place to ensure that we maintain the high standard we have been known for”.
“The herbs used by Kasapreko is sourced and treated by the Centre for Scientific Research into Plant Medicine in Ghana this relationship has been on for over twenty years. Our consumers are rest assured that when they drink Alomo Bitters, they are not only drinking to enjoy, but they are also drinking to stay healthy because of the medicinal qualities of Alomo Bitters” he added.
Speaking at the event, Deputy Chairman, Institute for Government Research Leadership Technology, Prof. John Ndanusa Akanya OON advised award recipients to maintain a high level of standard and quality in their production method because that is the only reason they are getting the recognition.
“Standard and quality in manufacturing is a journey with no destination, there is no alternative for quality, it is either you produce a quality product or a substandard one.
I strongly advise that you put in all your best and produce quality product that can compete favourably in any part of the world, there is no compromise to quality, if a company must stay afloat, such company must strictly adhere to international best practises in production” he said.
Delivering his keynote address, Chairman Advisory board, Institute for Government Research Leadership Technology, Prof. E.J Etuk pointed out grey areas in business and production peculiar to countries in Africa that can serve as a spring board for international business.
“African countries have a huge deposit of natural, agricultural and human resources that can be exploited in production, to produce unique African products like African prints, wooden carvings and figurines, clay pots, animal skin, African drums (most especially Yoruba talking drums) and other local products which have a huge market in Europe, America and other parts of the world” he said.
Source: Chris Joe Quaicoe/ Email: [email protected]
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