West Africa’s biggest ICT and mobile phone manufacturing giant, Rlg, has outdoored two new android phones - the Viva and the Fusion Ignite across Africa.
The outdooring took place simultaneously in Ghana, Nigeria and the Gambia, where the company has huge presence and commercial patronage.
According to the Retail and Key Account Manager of Rlg Ghana, Keiko Watanabe, the two new android phones were introduced to satisfy the needs of customers.
“Day in, day out, our customers all over Africa were asking us when we were going to create android phones to met specific needs so we first introduced the Viva on a test basis and it sold in 3 days”. She told journalists at the Rlg Ghana unveiling which took place at the company’s Showroom in Osu.
The Viva runs on the Android 4.0 OS, with both 3G and WiFi functions, dual SIM and good battery power to support such functions. It has a 3.5inch screen which gives enough viewing space for videos, Facebook and other social media plus a cool camera view. It also comes with a cool blue colour and grip-based back cover plus a white color option.
The Fusion Ignite which comes with a 5.0 screen was meant for users who prefer smartphones with big screens.
The "unbeatable" pricing of the product, coupled with its durability is what Keiko Watanabe believes would set them apart with the other android phones on the market.
"The devices are very affordable and very easy to use. It is targeted at the youth mainly but functionally to all who want a first time smartphone experience. The Viva now comes with a special deal: each package has in it a FREE portable charger called SMART CHARGE - Rlg’s very own portable mobile charger."
“It would be very good to have one and use it. It can match with the already existing smartphones which have similar specs”, Djamson Djah, a customer remarked after he was offered a hands-on experience after the launch.
The Viva 1 and the Fusion Ignite are a part of a host of new products Rlg planned to release before the end of the year.
The launch in Nigeria and the Gambia was witnessed by a large number of people, most of whom were thrilled by the quality of an African brand.
Last year, one of the company’s products, G51 TV Phone was adjudged the Product of the Year by the prestigious Chartered Institute of Marketing Ghana (CIMG).
Source: RLG Communication
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