Vivo Energy Ghana, the exclusive distributor and marketer of Shell branded fuels and lubricants has launched Shell’s most advanced economy fuel, Shell FuelSave in Ghana with Ghana Most renowned radio broadcaster, Kwami Sefa-Kayi of Peace Fm as the brand ambassador.
Speaking at the launch of the product, the Managing Director of Vivo Energy Ghana, Mr. Ebenezer Faulkner said Shell FuelSave Super and Shell FuelSave Diesel will replace the current Shell Super Extra and Shell Diesel Extra product across the 150 plus Shell service stations in Ghana.
According to him, Shell FuelSave, which has been designed to last for longer at no extra cost, comes in both Super and Diesel product formats.
Touching on the benefits of the new products, Mr. Faulkner said, Shell FuelSave Super is designed to reduce energy losses in the engine and help improve the engine’s efficiency to get motorists a little further on each tank. He added Shell FuelSave Super is designed to keep inlet valves clean, prevent deposit formation and improve engine efficiency.
“Shell FuelSave Diesel is also designed to ignite and burn more effectively to help improve fuel economy. The product contains special detergents designed to maintain engine condition by helping to prevent the buildup of injector deposits” said Mr. Faulkner.
Mr. Faulkner added Shell FuelSave Super should be differentiated from V-Power because they serve different customer needs; stressing “Shell FuelSave Super is an advanced fuel economy Super, positioned to serve customers who want to enjoy more fuel economy benefits, but at the same price as regular super and thereby saving on their fuel consumption”.
“V-Power, on the other hand, is a premium, high octane and high performance fuel positioned for customers who want to experience the superior performance of their vehicles. Shell FuelSave Super and Shell FuelSave Diesel are being sold to motorist at the same prices as the regular super and diesel”, he stated.
In an interview with the Shell FuelSave Brand Ambassador to Ghana, Kwami Sefa-Kayi explained to Peacefmonline.com that his involvement with the new product of Vivo Energy Ghana is based on the long standing innovation and reputation of the company in terms of addressing the economic needs of its customers.
Chairman-General Kwami Sefa-Kayi maintained that customers who use the Shell FuelSave will see changes in their vehicles as they drive because the fuel consumption will reduce and at the same time clean up their car engines.
He again revealed that with the experimentation he went through with the Shell FuelSave in Germany for three days, he is now convinced there are differences in fuel and not same as he used to think.
He therefore mentioned that as a brand ambassador for Shell FuelSave, there are plans to visit the various lorry stations across the country to address the commercial drivers on the need to use Shell FuelSave as it will help them save money and at the same time protect their engines.
Source: Daniel Adu Darko/ Peacefmonline.com/gh [Email:[email protected]]
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