MTN, the leading telecommunications company in Ghana, has won Chartered Institute of Marketing Ghana (CIMG) Awards for its Ashanti Fest and Free Beyond Three promotion. Ashanti Fest won the award for Brand Activation of the Year 2012 whilst the company’s Free beyond Three promotions was adjudged the Outdoor Advert of the Year 2012.
The first of several MTN branded regional festivals aimed at appreciating communities across the country, MTN Ashanti Fest was developed to celebrate customers in the Ashanti Region and bring the company closer to subscribers in the region.
The citation accompanying the Brand Activation of the Year award states, “Using Brand Activation as a medium, you have been able to use the Ghanaian Culture (Asanteman Culture) to activate your brand value.
With the use of brand ambassadors, you have succeeded in creating a connection between your brand and its target audience. Your efforts at enriching communities where you visit have also become high pointers in your favor.”
MTN Free Beyond Three, which was adjudged the CIMG Outdoor Advert of the Year, also affirmed MTN’s leadership in innovation and value delivery.
Commenting on the awards, Cynthia Lumor, Corporate Services Executive MTN Ghana, said, “we are always humbled to receive awards that recognize our core characteristics of leadership in innovation and relationship, and we cherish the close bond we have with our customers. The success of Ashantifest is phenomenal and we would like to dedicate this to all our customers in the region.”
The CIMG National Marketing Performance Awards is a high-profile event that acknowledges individuals and organizations for their marketing excellence and innovation. The awards event seeks among other things, to promote high professional standards in the marketing fraternity as well as encourage excellence among marketing practitioners. It also aims at promoting awareness for the marketing concept and its importance to the success of businesses. This year’s event was under the theme,” Reshaping Public and Corporate Engagement through the Power of Marketing.”
Source: Cynthia Lumor
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