He's likened himself to Andy Warhol, Shakespeare, Picasso, Walt Disney, Steve Jobs and even God.
This week he also called his fiancee Kim Kardashian 'the most beautiful woman in human existence'.
But don't think Kanye West has forgotten his prodigal daughter North West, for on Tuesday he compared his five-month-old baby girl to British Royalty.
Seemingly referring to Prince William, Kate Middleton, and their baby boy Prince George, four months (Kim and Kate were pregnant at the same time this year, although North was born five weeks early), Kanye informed radio station, Power 105 that his 'daughter is in a position of a level of royalty like the Prince and Princess in London'.
During an interview for the station's Breakfast Club program, Kanye also discussed his new controversial video Bound 2, which features Kim jiggling naked as she straddles Kanye on a motorcycle.
He admitted that he wanted the film clip to look as 'trashy' and as 'phoney' as possible. He said: 'I wanted to take white trash T-shirts and make it into a video. I wanted it to look as phoney as possible.
'I wanted the clouds to go one direction, the mountains to go one direction, the horses to go over there... cause I want to show you that this is The Hunger Games.
'I want to show you that this is the type of imagery that's been presented to all of us. And the only difference is a black dude in the middle of it.'
Pretty chuffed with himself, Kanye couldn't wait to compare himself to yet another influential figure - famed performance artists, Marina Abramovic. 'I'm like Marina Abramovic,' he continued. 'This is, like, performance art. The thing is, I don't got a problem with looking stupid.'
While the notoriously hotblooded rapper remained calm for his interview with Power 105, it was a completely different story when he did a Q&A on Shade 45 later in the day. Kanye blew his top when MTV's Sway Calloway dared to question his fashion aspirations. 'I'm standing up, and I'm telling you, I am Warhol. I am the No. 1 most impactful artist of our generation. I am Shakespeare in the flesh,' Kanye ranted.
'Walt Disney, Nike, Google -- now, who's gonna be the Medici family and stand up and let me create more? Or do you want to marginalise me 'til I'm out of my moment?'
But Kanye really bubbled over the moment when Sway asked the rapper why he preferred corporations backing his fashion designs instead of just funding them himself.
'How Sway?!' Kanye screamed.
'You ain�t got the answers man! You ain�t got the answers Sway! I�ve been doing this more than you! You aint� got the answers! You ain�t been doing the education � you trying to give me advice about something � you ain�t got the answers. You ain�t spent 13 million dollars of your own money trying to empower yourself!'
Rather than back down, Calloway, who is also a friend of the rapper, was not afraid to fire back at his pal. 'You ain�t gotta turn up. This ain�t no f**kin� show � I�m talking to you as a homie,' he barked back.
'I�m tryna understand your world because when I go to your concert, I�m curious about what you�re saying � You ain�t gotta turn up on me.
Man to man, dog�f*** these mics, we can turn all this s**t off. You an�t gotta do this, it�s cool. I love you bro � Don�t try to embarrass us.'
Later as Kanye settled down, he apologised to his pal.
'I love you, man,' he said. 'I'm sorry.' Kanye has been doing several interviews all week to promote his Yeezus Tour and each one has been more outrageous than the last.
Accompanied by Kim for a sit down with Hot 97.1 on Monday, Kanye said he isn't worried about how dating the reality star will affect his public image - because she's so beautiful it doesn't matter if she is uncool.
'I don't give a f*** what type of jacket she got on,' he explained during an interview with Hot 97 radio host Angie Martinez. And he certainly wasn't put off by friends who disapproved of his choice.
'Ladies and gentlemen y'all acting like this ain't the most beautiful woman of all time!' he told them. 'Arguably of human existence. The top ten of human existence.' Kanye said dating Kim, his now fianc�e, had taught him that life was about more than 'what's cool or not cool'.
'I felt like our love story is a love story for the ages,' he explained. 'I felt like when we first got together it's a Romeo And Juliet kind of thing. 'Like she's a reality star and I'm a rapper and people talking about how our brands connect and it doesn't fit.
'And I'm just so tired of brands... It's not about branding at a certain point.'
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