The organisers of Ghana Fashion and Design Week (GFDW) on Monday announced that Vogue Italia would be their international media partner for the upcoming event scheduled for October 5-7, at the Moevenpick Ambassador hotel in Accra.
A statement issued by the organisers in Accra and copied to Ghana News Agency said "The digital luxury fashion publication has joined forces with GFDW to bring exclusive coverage of the event to the world".
This collaboration is truly one-of-a-kind, with Vogue Black Italia high readership from all over the globe, GFDW mission is to provide international journalistic coverage of the fashion event.
"Making history for Ghana and the African continent, such collaboration has never happened before and we hope this partnership lead GFDW commitment to the promotion of designers, ensuring international publishers are able to easily access official sought after GFDW images, content and enabling designers to promote themselves to a global audience," the statement said.
Vogue Italia will exclusively be covering the runway shows, with special backstage features and interviews.
It is with great pleasure to add Vogue Italia to GFDW list of global partners, including luxury brands such as L'oreal and Porsche.
This partnership provides participating fashion designers, models and sponsors with brand coverage in key markets, allowing them to be discovered by new contacts globally.
Ghana Fashion and Design Week is a contemporary international platform envisioned to direct, lead and promote both emerging and established designers to a global audience.
It brings together creatively talented fashion and accessories designers in Ghana and in the Diaspora alongside international designers, to showcase their collections to local and international retail buyers, Africa's neo-fashion consumers, influential press, media, and fashion savvy celebrities.
The event incorporates outstanding display of fashion shows and a creative exhibition hub that gives fashion and creative businesses in Ghana and across the globe the opportunity to exhibit their collections and related creative business services alongside the catwalk shows.
The annual event celebration of Ghana's Fashion and Creative business industry is set to epitomise the fashion scene in Ghana, with platforms that celebrates Ghanaian and international designers.
The organisation is structured with an aim to develop and educate emerging talents in Ghana through its mentoring platforms and inspirational industry seminars.
GFDW is strategically placed to support and strengthen the fashion, textiles and apparel manufacturing industries in Ghana.
Source: GNA
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