Ghanaian hip-life artiste, Joe Frazier, says he was studying recent trends in the music industry, hence his deliberate absence.
According to him, the hibernation was to enable him to release hit tracks that fans will love.
In an interview with Graphic Online, Joe Frazier disclosed that he was currently working on a track called "Tata."
“I have been around for quite some time now, working hard to bounce back," he said, adding that, he was "studying the environment, studying the market and the airwaves as well."
The hip-life artiste noted that what is important to him was his brand, explaining that people know him as a good rhymer and that he only needed a little polish up in his music career.
“What is important is the brand, branding is very key, people know Joe Frazier to be a very good rhymer with punch lines and other stuff," he said, noting that "you need to stick to your style, just that you need to polish it and add more spices to it.”
Source: Graphic.com
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