Milan based and Ghanaian born model/actress, entrepreneur and philanthropist, Menaye Donkor is to lead the search for Ghana and Nigeria’s next fashion star as lead judge on a new reality TV series called ‘Fashion Power’.
She will be supported by Nigerian born Faith History, the Creative Director/ Producer/ Host of ‘Rollin with Faith History’ a programme that features global African Fashion, based in South Africa.
Fashion Power, a showcase of style and elegance, bears the dual format of a 13 series Television Reality Show and an extraordinary Fashion Event with all the glitz and glamour witnessed in an international fashion festival. It will Feature budding fashion designers between the ages of 18 and 35. The underlying tasks would be to use various African fabrics to churn out designs, blend them with other influences, inject their own ideas and explore their creativity fully to produce clothes for various situations, occasions and personalities.
The 13 episode reality series scheduled for broadcast on VIA SAT 1 in Ghana and selected networks in Nigeria. Several designers will be invited to the auditions in Ghana and Nigeria. The auditions and short listing process will eventually select 12 contestants, 6 each from Ghana and Nigeria. The contestants will then be housed in Ghana. The show will follow their training, tasks, development, challenges and triumphs. Weekly tasks will seek to project themes selected by various fashion industry stakeholders/professionals. The process continues until the final (13th) week which unveils a major ‘red carpet’ fashion event as the grand finale to be held in Lagos.
At the end of the series, the ultimate winner will take home $30,000.00, mentorship with renowned fashion designers/labels, media exposure: editorials features in three magazines across the world, be featured prominently on the fashion power website with opportunity to sell clothing on same, sponsorship to participate in three international fashion weeks, plus one year free PR consulting to help build the designer’s brand as the next big fashion icon.
Source: The Buzz
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