Rapper D-Black has been signed as the official brand ambassador for Cļæ½ROC Ultra ļæ½ Premium Vodka, a product of Guinness Ghana Breweries Ltd (GGBL).
As part of the one-year deal, Desmond Blackmore, as he is known in real life, will be the face for Cļæ½ROC Vodka and he will participate in all activities designed to project Cļæ½ROC as the vodka for ultimate celebrations in Ghana.
According to Nathaniel Ansong Manu, Head of the Luxury Brands portfolio in GGBL, D-Black as an entertainment icon, embodies the ļæ½art of celebrationļæ½ through his lifestyle, which was what Cļæ½ROC stood for.
ļæ½D ļæ½ Blackļæ½s style, talent and attitude make him the perfect celebrity partner to further enhance the luxury profile of Cļæ½ROC in Ghana. A major component of this partnership will be our commitment to promote responsible drinking as an integral part of all our activities,ļæ½ he said.
However, D-Back, in response to the deal, stated that his brand thrived for excellence and would work with the best.
ļæ½Iļæ½m elated to be the official Cļæ½ROC Brand Ambassador for Ghana and I strongly believe this partnership will deliver great results. The D-Black brand thrives for excellence and will work with the best. The experience which I have acquired over the years, through managing a successful marketing agency and my music, has developed the skill set needed to partner and establish Cļæ½ROC as ļæ½The vodkaļæ½ for celebration in Ghana,ļæ½ the CEO of Black Avenue Works added.
Cļæ½ROC Ultra ļæ½ Premium vodka was introduced in Ghana around 2013 by Guinness Ghana Breweries Ltd.
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