MTN, Ghana's number 1 telecommunication company in partnership with Boomplay, Africa's largest music streaming and download platform, is making music streaming and download more accessible and affordable to its users and cherished customers.
The partnership outdoors special data bundles and subscription plans that will give MTN users access to Boomplay's over 90 million songs and unlimited offline playback of downloaded songs. Subscribers will also enjoy an ad-free listening experience while saving money when they opt for the daily, weekly or monthly subscription along with its corresponding data bundles.
Speaking about the partnership, Boomplay Ghana’s General Manager, Elizabeth Ntiamoah-Quarshie said; "Having MTN as a key partner in our strides to make music streaming and download more affordable offers an exciting prospect for the future of our music industry and streaming culture. With this partnership, we are making our catalogue of over 90 million songs available to MTN subscribers at a cost lower than users on regular data plans. Users also have daily, weekly and monthly subscription options to choose from. Ultimately, this means more music to discover, stream and download on Boomplay. At the same time, artists and content providers can earn more streaming royalties and reach a wider audience."
Commenting on the partnership, Chief Commercial Officer of MTN, Mr. Noel Kojo-Ganson said; “This partnership is great news for all our customers. Due to the diversity and multiplicity of Boomplay’s music collection, our customers will have more choices, more value and better control over what they can listen to. This partnership will make music more affordable and accessible to our cherished subscribers, many of whom are music lovers.”
With high internet costs limiting the potential of the digital music economy in Africa, Boomplay views telecommunication partnerships as essential to its advancement strategy and the progress of Africa’s music streaming culture. This partnership with MTN Ghana reaffirms the streamer’s commitment to empowering the African music ecosystem to unlock its potential.
Find below plans on offer:
Boomplay is a music streaming and download service provided by Transsnet Music Limited. Boomplay houses millions of songs, video and entertainment news. It allows its users to stream and download their favourite songs and videos and subscribe to access premium features such as ad-free streaming and saving music for offline play. Boomplay currently has over 85 million monthly active users (MAU) with a catalogue of over 90 million songs. The service is available globally on mobile through the Google Play Store for Android, App Store for iOS and on the web via www.boomplay.com. The company has regional offices in Nigeria, Ghana, Kenya, Tanzania, Cote d'Ivoire and Cameroon.
About Scancom PLC (MTN Ghana)
MTN Ghana is the market leader in the mobile telecommunications industry in Ghana, offering subscribers a range of exciting options under Pay As You Go, Pay Monthly and Mobile Financial Services. The company is part of the MTN Group which is a leading emerging market leader with a clear vision to lead the delivery of a bold new digital world to our customers. We are inspired by our belief that everyone deserves the benefits of a modern connected life. Scancom PLC is listed on the Ghana Stock Exchange. Our strategy is Ambition 2025: Leading digital solutions for Africa’s progress.
For more information, contact:
Public Relations Manager, Ghana
Yaw Antwi Boadu
Manager, Content Audio/Video
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