The tagline, mantra or slogan of every organisation defines its identity. In other words, a tagline speaks a lot about the uniqueness of an institution. Times without number, we hear of some institutions with catchy slogans such as "Excellence", "That All May Be One", "God Is the Light of All Knowledge", "Knowledge Is Power", "Service, Honesty, Character and Integrity", among others which all express the heart or crux of these institutions' core values. But, how expressly truthful are we in living according to the core principles of our slogans?