Last year, pet owners in the U.S. spent over $100 billion on their pets. In fact, this number has consistently increased in the past three years. As paw-rents continue to care a lot about their furry friends and consider them family, they look for accessories of the best quality. Companies like Sassy Woof are catering to a market that demands a modern approach to style and quality while offering only the best for their fur-babies.