On Wednesday 25 May 2022, Spotify took the opportunity to celebrate a crop of African creators who are making their voices heard and, through that, showing the world the vast array of African talent. Dubbed Sounds of Africa, the campaign highlighted six artists and six podcasters, and came to life through a social media campaign in the week leading up to 25 May. It all culminated in a night of merrymaking in Johannesburg, South Africa, where some of the creators as well as music industry stakeholders were present.