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Chief Executive officer of Stratcomm Africa, Esther Cobbah has been crowned the Marketing Woman of the year 2012. Madam Cobbah swept away the ultimate award at the just ended 24th National Marketing Performance Awards organized by the Chartered Institute of Marketing Ghana (CIMG). The award was to honour her for her astute leadership and management role she has played in marketing her company for the year 2012. In an interview with Citi Business News, Madam Cobbah noted that the singular factor that culminated to her winning the award was her determination to work to the glory of God. �It makes me want to do things in an excellent manner because I serve a God of excellence.� In expressing her joy, she said she was humbled to be selected by colleagues in the business community as that number one marketer saying, �it�s a humbling situation and I just feel that I cannot take this award and just sit. I need to work harder.� The Stratcomm CEO however advised Ghanaian Marketers to capitalize on the rich cultural heritage of Ghana to build strong Marketing communications strategies. �We should not forget our culture. It is important that we root what we do in the Ghanaian Culture because we can�t throw away what we have. Our culture is a strong foundation that God has given us to enable us build strong marketing communications strategies that are effective internally in Ghana and externally in the Global market.� Marketing Man of the year went to Vice Chancellor of the University of Professional Studies, Professor Joshua Alabi. He told Citi Business News, hard work, focus and dedication were his key drivers. �I�m really humbled and it�s rather going to inspire me to work harder.� MTN and SIC topped the list of awardees with both sweeping away two awards each. MTN�s free beyond three won the outdoor advert of the year and its Ashantifest won the Brand Activation of the year. SIC won the life Insurance company of the year and its Final Journey advert won the radio advert of the year. This year�s CIMG awards was under the theme �Reshaping Public and Corporate Engagement through the Power of Marketing�. Below is the full list of the award winners PERSONALITY AWARDS Marketing Woman of the Year 2012 Ms Esther Cobbah CEO, Stratcomm Africa Marketing Man of the Year 2012 Prof. Joshua Alabi, Vice Chancellor UPSA Marketing Student of the Year 2012 Kofi Folson Marketing Practioner of the Year 2012 Mrs Agnes Essah Marketing Director, Guiness Ghana Ltd HALL OF FAME AWARDS WINNERS Motor Firm of the year 2012 Toyotal Ghana Retail Outlet of the year 2012 Melcom Group of Companies Insurance company (General) of the year 2012 Vanguard Assurance Internet Service Provider of the year 2012 Busy Internet (New Entrant) Not for Profit Organisation of the year 2012 Business Sector Advocacy Challenge Fund (BUSAC) Petroleum Company (New Entrant) of the year 2012 Total Ghana MEDIA Outdoor Advert of the year 2012 Free beyond three - MTN Print Advert of the year 2012 So that their dreams may come True � Latex Foam TV advert of the year 2012 Tigo Cash � No Wahala Radio Advert of the year 2012 SIC Final Journey Radio Programme of the year 2012 Drive Time � Joy fm Brand Activation of the year 2012 Ashanti Fest � MTN BUSINESS Insurance company (LIFE) of the year 2012 SIC life Insurance (General) of the year 2012 Star Assurance Hospitality Facility (Hotel) of the year 2012 Golden Tulip Accra Hospitality Facility (Allied and Support Services) of the year 2012 YOKS investment Petroleum Company of the year 2012 GOIL Media Organization of the year 2012 Graphic Communications Motor Firm of the year 2012 Japan Motors Bank of the Year 2012 Ghana Commercial Bank Rural Bank of the Year 2012 Odotobiri Rural Bank Non-Bank Financial Institution of the year 2012 First Capital Plus Indigenous Catering Facility of the year 2012 Agartha�s Place Telecom Company of the year 2012 Airtel Ghana Marketing Oriented Organisation of the year 2012 Vodafon Ghana Airline of the Year (International) of the year 2012 Delta Airline Manufacturing Company of the year 2012 Ashfoam PRODUCT Product of the Year 2012 Camel �PZ Emerging Brand of the year 2012 Ruut Beer � GGBL SPECIAL AWARDS James Ebo Whyte CEO, Roverman Productions Catherine Krobo-Edusei Benson (Mrs) CEO, Eden Tree