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A consortium of media Houses spearheaded by GBC and MetroTV will launch a promotional package that will detail the benefits to be derived from advertising or sponsoring matches in the Brazil 2014 World Cup. The launch is expected to be done before the end of the year. The Director General of GBC, Major Albert Don Chebe, told Radio Ghana correspondent that GBC is determined to provide the best coverage of the game in a way that will delight its listeners and viewers. Major Don Chebe said the Consortium of TV stations have already collaborated very well in various games including that of the Black Satellites. He described the World Cup as the icy cake and gave the assurance that everything will be done to market it.