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Airtel Ghana has begun a programme to refurbish all its shops nationwide as part of efforts to improve on its customer care. The Managing Director (MD), Ms Lucy Quist, said the company had opened its doors wide to address concerns of customers and to set the standard of customer care delivery in the telecommunications industry in Ghana. Speaking at the opening of the refurbished Airtel shop at Kaneshie Pamprom in Accra, she said, �At Airtel, customer care means recognising, engaging and serving our customers with the aim to delight them. We are also recognising and saying thank you to customers for their custom.� The occasion coincided with the company�s celebration of its customer experience week during which the MD and other members of management personally served customers at their shops. The Head of Corporate Communications and Corporate Social Responsibility, Mr Donald Gwira, told the Daily Graphic that the refurbishment was to create a conducive environment where customers could go in to have all their issues resolved swiftly. He said Airtel had introduced two new initiatives: the premier lounge for high-valued customers and Airtel money lounge where designated persons would handle all data needs of premier customers. As a strategy to close the gap between Airtel and its customers, it would provide a higher level customer satisfaction and customer experience. �Customer is everything and we are in business because of the customer. Therefore, we deem it important to close the gap between Airtel and the customer because it is when the customer is satisfied that he or she will be loyal,� he said.