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Ghana�s only total beverage company and a subsidiary of Diageo, Guinness Ghana Breweries Ltd, has launched its newest campaign; the �Smirnoff Double Side�. The essence of the campaign is to give young adults the opportunity to break free from their typical lifestyles. It is an integration of fun activities on social media and on-ground activations that will provide the platform to socialize and relieve stress in responsible and exciting ways. The treat, also came with 3D movie experience at the Silverbird Cinemas in Accra Mall during the launch. Marketing Manager, Spirits and Head of Innovations, Solange Kuimo was there to address the gathering. In her opening remarks, she stated that �Smirnoff is a brand that seeks to make good times better for many people. We have demonstrated this over the years with brilliant activations like �One night in New York, Smirnoff Spotlight Shakedown and many more�. She was optimistic the campaign, will create the platform for the young adult to show the other side of their character not privy to their peers to give them a feel of their unusual self. �The Double Side campaign will engage youth between the ages of 18 and 24, in exciting activities on air, online, and special activations on university campuses and special entertainment centres�, she added. Smirnoff Ice Double Black is a perfectly blended Smirnoff Vodka mixed drink, triple filtered with a taste of lemon. It can be purchased in various drinking bars and shops across the country at a price of GHS2.3 but can only be enjoyed responsibly by persons of 18 years and above. Smirnoff Ice double black should be enjoyed ice cold from bottle.