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Rapper D-Black has been signed as the official brand ambassador for C�ROC Ultra � Premium Vodka, a product of Guinness Ghana Breweries Ltd (GGBL). As part of the one-year deal, Desmond Blackmore, as he is known in real life, will be the face for C�ROC Vodka and he will participate in all activities designed to project C�ROC as the vodka for ultimate celebrations in Ghana. According to Nathaniel Ansong Manu, Head of the Luxury Brands portfolio in GGBL, D-Black as an entertainment icon, embodies the �art of celebration� through his lifestyle, which was what C�ROC stood for. �D � Black�s style, talent and attitude make him the perfect celebrity partner to further enhance the luxury profile of C�ROC in Ghana. A major component of this partnership will be our commitment to promote responsible drinking as an integral part of all our activities,� he said. However, D-Back, in response to the deal, stated that his brand thrived for excellence and would work with the best. �I�m elated to be the official C�ROC Brand Ambassador for Ghana and I strongly believe this partnership will deliver great results. The D-Black brand thrives for excellence and will work with the best. The experience which I have acquired over the years, through managing a successful marketing agency and my music, has developed the skill set needed to partner and establish C�ROC as �The vodka� for celebration in Ghana,� the CEO of Black Avenue Works added. C�ROC Ultra � Premium vodka was introduced in Ghana around 2013 by Guinness Ghana Breweries Ltd.