The attention of Vodafone Ghana was drawn to publications on the official website of the National Communications Authority (NCA) on the 1st of April, 2015 and other media establishments that the market share of the telecommunications company dropped in January 2015.
In its monthly report on the telecommunications industry, the NCA indicated that Vodafone’s subscriber base increased to 7,177,032 at the end of January as compared to December’s figure of 7,069,516. However, in quoting the market share, the regulator presented a drop from 23.29% in December 2014 to 21.97% in January.
In an industry where perception is everything, the misrepresentation by the NCA created a major dent as key websites and media establishments rely on the NCA data for their news reports – reports which shape public perception.
Vodafone will like to put on record that its market share rather increased from 23.29% in December 2014 to 23.43% at the end of January, 2015 as has been subsequently updated and reported on the NCA’s website on April 07, 2015.
This is a consistent rise in the performance of the company as a result of the drive and passion with which the company has deepened customer experience and offered value propositions over the past years.
In a competitive environment that has become a characteristic of the telecommunication industry, telecom companies always have their work cut out for them in terms of being visible and gaining subscribers - Vodafone Ghana continues to blaze the trail in this regard.
Gayheart Mensah, Director of External Affairs at Vodafone Ghana is confident the company’s rise has only just begun:
“At Vodafone, there is a concerted and persistent effort to always step up our performance and to provide unmatched customer experience. It is an ethos that is intrinsic to the way we operate as a business – and this we will continue to do”.
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