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When I first watched Rihanna’s repulsive new video for her repulsive single, B***h Better Have My Money, it had only had a couple of million views. It was last Wednesday, in fact, shortly after Nick Grimshaw had mentioned it on his Radio 1 Breakfast Show.

Even Grimshaw seemed a little bit shocked — and he’s not exactly a prude. It had made him feel ‘proper’ sick, he said. Hmm, I thought to myself. Better check this one out.

Not out of some desperate, sad-sack desire to keep up with the young, you understand. But as the mother of a 12-year-old girl, I need to know about these things.