Don't Brush Your Teeth Up and Down, Use Strawberries To Whiten, and NEVER chew gum for more than 10 minutes

An attractive smile can make a person appear £10,000 better off, it has been said.

Yet many of us fail to give our teeth the attention they deserve - or are unwittingly causing irreparable damage to them, a dentist has warned.

Dr Uchenna Okoye, a London dentist and smile director for Oral-B, says people often brush at the wrong time of the day, too quickly, and use outdated tools. Her warning comes as a survey reveals one in three people apparently forget to clean their teeth in the morning.