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President John Evans Atta Mills has set up a Brand Ghana Office to co-ordinate the development of a compelling national image for Ghana. A statement issued in Accra on Wednesday by Mr Koku Anyidoho, Head of Communications at the Office of the President said President Mills had therefore appointed Mr. Mathias Akotia, a Brand Marketing Consultant and Adjunct Lecturer at the Ghana Institute of Management and Public Administration, as the Chief Executive Officer of the Office. Mr. Akotia has several publications on brands and branding in peer reviewed journals. His management career began with Unilever and later joined British America Tobacco (BAT) rising to become Brand Marketing Director, BAT Central-West Africa. He also worked with BAT-Kenya, BAT-West Africa and was one-time Managing Director of Pioneer Aluminium Factory, Tema. A member of the Chartered Institute of Marketing, Mr. Akotia has won several excellence citations, culminating in the award of BAT�s prestigious Sir Albert Levy Award for Marketing Excellence. Mr. Akotia holds an MPhil. in Marketing and is completing a PhD programme at the University of Ghana in Internal Branding and Performance Culture. The office is located within the former Ministry of Parliamentary Affairs building at the State House.