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Ghanaian businesses, particularly small and medium enterprises (SME’s), have been educated on the need to use social media tools to enhance their brand and attract customers.

Ms Marjorie Janczak, the Training and Communications Manager of Ghana Supply Chain Development (SCD), said the economic regression called for aggressive marketing skills and rightful application of modern technology to enhance business growth and profit.

She said this at the opening of a two-day training on social media, organised by SCD, in partnership with DeeGib, a Web Studio company for SME’s in the oil and gas sector, at Apollo in the Western Region. 

The SCD was set up to build capacity of local businesses, especially in the oil and gas supply chain, to ensure effective competition and enrich local content.

The training would equip the participating SME’s with skills to develop websites, chat rooms and groups to identifiable clients in the sale of goods and services.

It would also unveil the challenges in social media marketing on a global level as well as proven solutions that would give businesses real competitive advantage. 

Ms Janczak said local business operators would acquire knowledge to plan and implement successful social media marketing strategy.

She said social media influenced decision-making in purchasing and created the needed market linkages. 

“It is important to know your target audience, especially on products you want to put across on social media to make branding easier,” she said.

She encouraged local businesses to use social media platforms to create awareness, educate people on their products as well as maximise profit. 

Mr Newman Kpogo-Newman, the Head of Business Development and Strategy of DeeGib Web Studio Company, said every business operating in the country needed a website in this globalised environment to be more competitive.

He said SME’s needed to put up relevant information on their brand to attract the needed customer attention and build trust in selling their products and services. 

This was because social media platforms thrived on discussions, comment and information sharing, he said, and urged them to be mindful of the information companies put across.