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The importance of life insurance in the lives of individuals, families and a nation can never be overestimated. The life insurance scene in Ghana is one that has a lot of room for improvement.

The penetration rate in Ghana is quite low compared to those of other countries. The hope among industry players that the increase in the country’s GDP per capita would see a corresponding increase in the life insurance penetration rate has really not yielded the necessary outcomes.

As a response to this situation, The Customer Experience Consortium (CXC), is organizing the first ever NATIONAL LIFE INSURANCE SALES ROUNDTABLE.

Under the auspices of the Ghana Insurers Association (GIA) and the Ghana Insurance Brokers Association (GIBA), this Roundtable, is providing a platform for a rich discourse on the sales policies, strategies and approaches that will work within the Ghanaian market. . It would bring together all the major players involved in life insurance sales in the country on the theme, "Insuring Lives in Ghana: challenges and opportunities ".

The 2016 NATIONAL LIFE INSURANCE SALES ROUNDTABLE is slated for Friday 27th May, 2016. The event will feature top executives of life insurance companies in the country with special invited guests like C.C Bruce Jnr., Group chief Operations Officer, Enterprise Group, George Addison, Managing Director, Starlife Assurance, Fiifi Simpson, Managing Director, GN Life, among many others.

The Customer Experience Consortium is a business consultancy purposely set up to enhance volume of sales and quality of service in Ghana and over the past years they have been tackling industry specific sales through its innovative events, seminars and conferences.