BBC Worldwide announced on Monday that it has concluded its first content sales deal with new pan-African broadcast network Kwesé TV, a subsidiary of Econet Media.
The mixed-genre package which has in excess of 50 hours of programming, will air across 17 African markets on Kwesé branded channels– Kwesé Know – factual edutainment platform, Kwesé Family – a general entertainment channel, KweséInc – which offers premium entrepreneurial content and Kwesé Kids, a wholesome children’s entertainment channel.
The content deal follows the recent launch of BBC Worldwide’s award-winning global pre-school brand, CBeebies, on Kwesé TV.
Joel Churcher, Vice President & General Manager for Africa, BBC Worldwide said, “I’m delighted that new audiences across Africa will be able to discover a raft of our fantastic factual, entertainment and children’s programming for the first time through our partnership with Kwesé TV.
The depth of the BBC’s programming catalogue means that we can provide platform providers with a large range of premium programming to meet the increasing demand and expectation from the African viewer.
Kwesé TV’s satellite broadcasting service is currently available in a number of English speaking markets in sub-Saharan Africa with plans to expand the network across the continent. African viewers can also enjoy selected Kwesé TV programming on the Kwesé App available for download on any iPhone or Android device.
Among key shows that Kwesè TV subscribers can look forward to include ‘Peter Jones – How We Made our Millions’, ‘Million Dollar Intern’, ‘In Your Ear’, ‘The Life Swap Adventure’ and ‘World’s End’.
Speaking about the content partnership, Econet Media President and Group CEO, Joseph Hundah, added, “Our content partnership with BBC Worldwide affirms our commitment to providing fresh, enriching and entertaining programming to our audiences. The growth of our owned channel programme offering ensures viewers receive the very best in local and international entertainment content through Kwesé TV which is something we are immensely proud of.”
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