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Africa has for long endured the world telling its stories instead of telling it herself.

For decades or even centuries, the continent has been associated with all sort of negative news from poverty, political instability to lack of civilisation among others.

Although these challenges exist everywhere in the world, more attention is given to Africa’s predicaments while most of the great things about the continent are ignored.

Various platforms both on the continent and in the diaspora have tried to change this narrative by telling different versions of the African story but a lot is still required to totally eliminate this stereotype.

This is why Izzukiafrica Group, a company with the mission of inspiring an exciting new Africa created Izzukiafrica as a platform focused on telling only fascinating stories about Africa.

The company’s general focus is in digital commerce, media, experiential and influencer marketing but is particularly very confident Izzukiafrica will reinvent an Africa that will shape the future of the global economy.

Inspired by authentic African stories, Izzukiafrica uses storytelling to create and share exciting, inspirational and relevant content on fashion, beauty, lifestyle, culture, arts and entertainment to an audience both in Africa and the diaspora with the aim of showcasing the beauty of Africa through deeply rooted African content and unique experiences.

In a press release to unveil the platform, Founder and Chief Executive Officer of Izzukiafrica Group, Mr. Ibrahim Dekano Abdulai explained; "Izzukiafrica is a Global Pan-African movement with a common goal of uniting Africans and inspiring the rest of the world through authentic African content and experiences. We pride ourselves to be the spark in the heart of Africa by showcasing the uniqueness of Africa like no one else and projecting the power of a united front for prosperity for all Africans and the world at large.''

He continued; "It has taken us a good amount of time and effort but I am very proud of what our team has achieved with this great initiative. We created Izzukiafrica to redefine new media in Africa and offer a global community of Africans and all people of African descent in Africa, the diaspora and all over the world an opportunity to reconnect with the motherland in a positive way. There is so much exciting stuff Africa has to show the world and Izzukiafrica is all about that. Africa is blessed not only with abundant natural resources but also rich diverse culture, incredible talent and amazing people." 

Izzukiafrica’s community is made up an audience, also known as Zukis who are driven by amazing content, discovery, commerce and unique exciting experiences.

They are inspired by fashion, beauty, lifestyle, arts, entertainment and culture.

They are bold, curious and exciting young adults who embrace technology and love being online.

They are fun lovers and will go any length to get what they want. Zukis love to experience new things, stay in tune with the latest trends and virtually live on social media. 

Ms Lisa Marfo, editor of the platform and PRO for Izzukiafrica Group added "being a Zuki means to be truly African and understand your roots. It means to represent a vibrant new identity for modern Africa, to stand proud and chase your dreams anywhere in the world irrespective of race or skin colour. We are thrilled about this initiative and putting in significant investment and effort behind it to ensure our objective of uniting all Africans around the world is achieved. Africa is beautiful but nobody will celebrate it if we do not showcase and cherish what we have".

Due to its global reach, Izzukiafrica offers brands and businesses access to millions of potential consumers both in Africa and the diaspora.

Its audience is a balance of both male and female with a mix of affluent and regular people spanning high, middle and lower-class. Millennials make up the majority of the community with great influence on people around them from generation X to Alpha. Izzukiafrica connects with targeted audience through its website, social media platforms, print magazine and live events.

This offers partner brands and businesses multiple touchpoints to engage with this global community and to attract new consumers while building and retaining a loyal customer base.

The company added that due to restrictions on physical activity, most of Izzukiafrica’s maiden events have been postponed to next year but will continue to engage its community across all digital media platforms until it is safe to roll out initiatives.

Mr Dekano Abdulai concluded with a message to all Africans on the continent and in the diaspora, "Let’s all unite to support this movement and place Africa where it rightly belongs”.