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It's one of the most popular social media apps around the world, but it appears that Instagram has crashed this afternoon. 

According to DownDetector, the issues started at around 15:08 BST (10:08 AM EDT), and are affecting users around the world.  

While the reason for the outage remains unclear, of those who reported problems, 60 percent said they were having issues with the news-feed, 22 per cent couldn't log-in, and 16 percent were struggling with the website. 

Instagram is yet to comment on the outage. 

However, several frustrated users have taken to Twitter to discuss the issues this afternoon.  

One user in India posted a clip of them trying to load the Instagram app on their smartphone before it crashes and takes the user back to the homepage. 

Another tweeted: 'What the hell is going on with instagram it keeps stopping.'  

Others posted a screenshot of a pop-up alert saying 'Instagram keeps stopping' and are given the option to close the app or send feedback. 

Another user simply tweeted: 'Another day, another bugs [sic], #instagramdown again!'  

Instagram outages are becoming regular events –  it was only on Friday that the app was down worldwide for more than one hour. 

The outage hit a number of major US cities including New York, Seattle and San Francisco, along with other across the globe, like the UK, China and Australia. 

And on March 19, exactly one week prior, all three of Facebook's biggest apps – Facebook, Instagram and WhatsApp – were down. 

Users visiting Instagram online were shown a simple error message saying '5xx Server Error', with no other information provided. 

Some Facebook users were able to sign in to the app, although 63 percent of reports on DownDetector.com suggested there was a 'total blackout'.  

At the time, a Facebook spokeswoman told Business Insider: 'Earlier today, a technical issue caused people to have trouble accessing some Facebook services.

'We resolved this issue for everyone, and we apologize for any inconvenience.'