As part of the launch of G-Money’s ‘Be a Gee’ campaign, the service has outdoored Awarding-winning Artiste Kuami Eugene and Popular Kumawood Actress Mrs. Mercy Asiedu Agyemang Duah as the ambassadors for the campaign.
G-Money is a telecommunication agnostic service that allows customers to sign up and perform all mobile money transactions irrespective of their mobile network. G-Money’s affiliation with GCB Bank allows customers to enjoy better financial products and the safety and security of saving at a bank. Apart from its safety and convenience, G-money also offers very competitive rates on transactions.
Mr. Carl Ashie, the Head of Mobile Financial Services for GCB Bank explained the basis for the selection of G-Money’s ambassadors;
“We were looking for personalities who appeal to our target audience and can communicate clearly with them and that is why we settled on Kuami and Mercy.
They appeal to the mass market, the youth and the middle class and we look forward to having a very fruitful engagement with them”, he explained. “The two ambassadors have interacted with the G-Money suite of products and can confirm their reliability and authenticity.”
Mr. Ashie further shared details on how to win prizes in the “Win Like a Gee” promotion; “You first have to sign up to G-Money and perform transactions with your existing accounts. The more you transact, the more you build points. The customers with the highest accumulated points will win prizes at the end of every month. Not wanting to leave out our Agents, we have included them in this promotion. Agents sign up and increase transactions to earn points. The Agents with highest points at the end of every month will also be rewarded with electrical appliances”.
After a successful launch in January 2020, G-Money, GCB Bank’s mobile money service, has registered close to two million subscribers to its service. This milestone, in under two years, shows strongly that G-Money is a force to be reckoned with in the mobile money services ecosystem.
G-Money was established as the mobile money arm of GCB on January 30th 2020. The brand is known for its services such as cash-in, cash-out, deposits, P2P transfer, airtime top-up, merchant payment, group services, voucher generation, among others.
This service is an integral part of GCB Bank’s commitment to driving financial inclusion as part of its strategic objectives. The service is available nationwide with over 24,000 agents and 185 GCB branches. Being mindful of the possibility of fraud, a high level of security has been factored into agent point transactions where the short-code of the agent is inputted to ensure that the transaction is solely between the agent and the customer.
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