<<Print>>

In a period of great apathy and with very little advertising, Alan Kyerematen was able to draw an unprecedented crowd to his AduruWosoHealth Walk. This effort showcased the unique brand that he brings to the table. With over 350,000 people in attendance, the walk was a historic event that has left an indelible mark on the political landscape of Ghana.

Prior to this effort, there had been a similar one in Kumasi. These two cities are the most populated and most cosmopolitan in the country and no single politician since independence has been able to pull that without the involvement of their political party or the government.

In the immediate aftermath of the walk, one has seen frantic and quite misplaced efforts by the Bawumia camp to shore up his campaign. They have since advertised programs like Youth Delegates for Bawumia and Women Delegates Conference for Bawumia, some MPs and ministers have also held not so secret meetings led by Dr. AyewAfriyie in an effort to show the support they have for Alhaji. While these efforts are laudable, they have not  they have been unable to respond to the very obvious truth that the masses are in love with and are yearning for Alan Kwadwo Kyerematen. It is clear that Alan has a formidable brand  that is the key to breaking the 8-year cycle and leading the NPP to victory in the next election.

Among the strategies was an attempt to downplay the significance of the Deputy Finance Minister, Abena Osei-Asare’s walk with Alan, whose presence also seems to have shaken some foundations. Indeed at his not so secret meeting at which the press was invited, Dr, AyewAfriyiementioned her name in answer to a question which did not even require it. The real significance of her presence was the fact that she has also gained reputation for her character and credibility which is consistent with the Alan Brand of integrity, honesty, a doer (as opposed to a talker) and a unifier.

As stated earlier and backed by research by Global Info Analytics, the ruling party is likely to suffer from some Apathy. It’s latest poll showed that of therespondents who indicated that they wont vote in 2024, the majority are NPP. What we therefore need is a person who has enough popularity to inspire votes not only from NPP supporters but also floating voters and minimize the levels of apathy.
 
H. E. Nana Addo Dankwa Akufo-Addo-Addo has on more than one occasion indicated his desire to hand over to an NPP government. The march last Saturday must therefore have given him a great deal of hope that the desire is really attainable. Alan Kyerematen has shown that it is possible with him while others are only talking about it. If I were the president, I would have been very much encouraged to call the other aspirants to throw in their lot behind Alan.

For delegates, a vote for Alan reduces their burden of marketing, as ordinary Ghanaians are already doing the canvassing for him. The alternative would require them to do a lot of troubleshooting and firefighting. Alan's brand is one that people are easily attracted to, making it easier for the NPP to win the next election. As a delegate you wont have to spend your time making excuses for the candidate thus making him an easy sell.

The NPP's main opponents, the NDC, have ignored commenting on the walk. They were unprepared for it, just as they are unprepared for Alan. Their focus has been on marketing AlhajiBawumia to NPP delegates. They know deep down that Alan is the man they truly fear, as he is the candidate they have nothing to say about. With Alan they would be forced into an issues based campaign while with Alhaji they an easily play back some of his own speeches to indict him, while also playing the religious card (mind you, to the NDC nothing is sacred.)

Even before beginning his campaign Alanhas told us what he intends to do with his Great Transformational Plan (GTP) as a blueprint for driving economic growth and creating jobs in Ghana.His background in industry makes him uniquely qualified to lead Ghana towards a brighter future.
 
His ability to inspire and unite people from all walks of life, what I describe as his “Organic Marketability” is a rare and invaluable quality, and it is this quality that makes him the clear choice for the NPP and the people of Ghana.

Finally, Alan Kyerematen's brand is the key to breaking the 8-year cycle and leading the NPP to victory in the next election. His unique ability to draw massive crowds and inspire ordinary Ghanaians is a testament to his integrity, strength, and vision. The NPP must rally behind him and be careful not to give the NDC the candidate they want.