Cadbury Ghana Limited, in an attempt to differentiate the uniqueness of its brands through innovation, has renovated its two known brands in form and content and added a new brand to its portfolio.
They are the key distributor of Bournvita and TomTom in the country
The existing brand Bournvita is �reshaped� and �rebourn� with vitality, with a contoured body for easy handling and firm grip, and comes in two family size formats: 450g and 900g.
Cadbury has also added a new cool look to TomTom with packaged foil wrapper. The new brand that it has introduced to the candy family is called Butter mint, which has a taste phenomenon of butter and mint in a great blend.
Richmond Asante, Head of Marketing of Cadbury Ghana, said the company is happy to present to the Ghanaian market three brands two already known and the third a new product. The old brands have been renewed in form and content and the third brand is a new addition to the existing brand portfolio.
He indicated the launch of the new products is a demonstration of the company�s vision to produce the best of products and make them affordable to Ghanaians.
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