JAY-Z and 50 Cent have been sniping at each other for so long now that they're worse than footie's Roy Keane and Patrick Vieira in their heyday. But you wouldn't blame The Jigga Man for biting back at this one.
Fiddy reignited their feud by posting fake snaps of Jay-Z and Beyonce's newborn daughter Blue Ivy Carter.
The rapper used sick pictures of a bairn with Jay-Z's face digitally superimposed on it on his Twitter page, and put the message: "Blue Ivy Carter is GORGEOUS".
He posted them on Monday � just 48 hours after Beyonce gave birth to Blue Ivy in New York.
Fiddy, pictured with Jay-Z before the feud, also wrote: "You bull******** � they will pay a million dollars for a picture of that baby lol trust me."
The last time Fiddy took a swipe was in 2010, when he vowed to steal Beyonce from Jay-Z and have kids with her.
Before that he said the rapper was "only famous for marrying Beyonce", adding: "Outside the States and hip-hop circles no one really knew who he was until that."
But that's all schoolboy stuff until this one.
His latest bullet has sparked huge controversy because mocking another rapper's child is seen as a cardinal sin in the hip-hop world. Rap forums are being flooded with abuse against Fiddy for breaking the "rules".
He's always getting in trouble for rants and mud-slinging.
One of his most controversial moves was to offend almost every rapper and hip-hop producer in the US with his 1999 single How To Rob, in which he threatens to mug them.
So now everyone's waiting to see whether Jay-Z gets his revenge.
Somehow I don't think they are going to settle the dispute over a game of thumb war...
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